How to Get Speaking Engagements
Public speaking, like it or not, is essential to your law firm’s growth. Paramjit Mahli, of Sun Communications Group, offers ways to get speaking engagements.
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Something Old, Something New
You might think that Harvey & Battey, P.A., is the kind of law firm that doesn’t need an Internet presence. Founded in 1922, it is the oldest firm in the city and county of Beaufort, South Carolina. Given this legacy, does Harvey & Battey really need a Web site?
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Internal & External Benefits from FirmSite
Buchalter, Nemer, Fields & Younger’s represents itself to its many target audiences with a consistent brand image. Their FirmSite is an important art of their branding strategy and integral to their marketing program. Read more to learn how this firm uses its FirmSite to reach existing clients, prospective clients, recruits and the attorneys in the firm.
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Working On The RailRoad
West Client Development Services helped law firm Yaeger, Jungbauer, Barczak & Vucinovich develop a web site that balances the information needs of two key audiences. The result is an interactive, portal-like site that delivers results.
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Technology for the Client-Friendly Firm
Technology has transformed legal marketing for two major law firms – Cooley Godward and DLA Piper – that harness databases, WebRooms, knowledge libraries, case mapping and budgeting software to attract and hold clients.
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Eleven Marketing Ideas For A Changing Economy
If you can't quadruple the marketing budget, then try these eleven marketing ideas from lawyer Gregory Brown, the founder of a mid-size firm in California and Las Vegas. Linda J. McCarthy reports on Brown's presentation at a recent meeting of the Southern California chapter of the Legal Marketing Association.
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Top Ten Ways To Waste Money Marketing Your Practice
After ten years of experience marketing legal services, I have developed some strong views on what firms are doing right and wrong. But before writing this article, I thought I'd post that attorney's question to the 1,700-member Lawmarketing Listserv, a cyber-community of law firm marketing directors and consultants. The responses came back fast and furious and I'd like to share our collective opinions with you.So here we go - the "Top Ten Ways To Waste Money Marketing Your Practice," in David Lettermanesque ascending order of wastefulness.
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17 Fatal Marketing Mistakes Lawyers Make
Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice.
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Quick hits on Promoting A Small Law Firm
Here are some quick hits on how small firm attorneys are marketing successfully.
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Raw and Unedited: A General Counsel Tells How Companies Hire Law Firms
At the recent program "Revolutionizing Client Management and Retention for Law Firms" sponsored by Fulcrum Information Services Inc. in Philadelphia, the topic was "Law Firm Marketing: What Works from a Client's Point of View?"
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The Ten Myths of Public Relations
This author dispels the myths about law firm PR. He sets the record straight about what is considered news, explains the role of a journalist, distinguishes PR from advertising and makes a case for developing a public relations plan that is aligned with an overall marketing strategy.
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Newsletter Marketing: How eNewsletters Can Help Market Law Firms
An emailed newsletter can be the most cost-effective marketing that a law firm does—They result in major new clients and are integral to sophisticated branding campaigns. They repeatedly drive home a firm’s message at a cost that is a fraction of a print campaign. Newsletters build up a Web site’s content and keep it interesting. Learn more by reading "Newsletter Marketing."
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Penetrating Global Markets with Branding
Your law firm can harness the power of ideas to break into new markets. These ideas are conveyed by brands, as Richard Levick explained at the WJF Institute, held recently in Austin, Texas. Law firm partners sometimes scoff at the effectiveness of branding. Yet when branding is successful, it is so pervasive that it takes on a life of its own. Take a look at the four most successful branding campaigns and decide for yourself.
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There Is No Free Lunch
Most Americans have never heard of Milton Friedman, two-time winner of the Nobel Prize in economics. They have, however, heard the simple phrase he coined: “There’s no such thing as a free lunch.” Here’s a list of ten ‘marketing opportunities’ that you might encounter that merit a closer look before going forward.
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Ten Ways to Eliminate Bad Marketing Habits: What Went Wrong and How to Fix Them
Make a commitment to identify and eliminate bad habits that have gradually crept into your marketing.
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First Impressions Convey Your Image, Even If You Don't Want Them To
Lawyers often go to great lengths to design handsome offices so they make a positive, commanding impression when prospective clients come into their office. But your prospects may decide not to meet with you if their first impressions are negative. And many times, their first impressions are formed long before they reach your office door. First impressions are often made by one or more of the following. Evaluate how you measure up in these areas.
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Define a New Niche to Seize a Big Competitive Advantage
In a marketing sense, you should focus on one area of law. You’re in the strongest competitive position when you create your own narrow niche. Make sure your niche is broad enough to include all the services you want to provide -- yet narrow enough so your prospects perceive you as an authority in that area.
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Top Ten Ways Internet Marketing Has Changed Since the 1990s
Be apprised of the top ten ways online marketing has changed as the Internet has matured, and how your firm could be affected.
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First Class Letters Seize Attention, Generate Ongoing Interactions
With so much emphasis today on electronic communications, don’t overlook “one of the most powerful methods of contact: First class mail.” Read two dozen specific examples of how a traditional letter can perform a vital role in your marketing.
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Your Marketing Efforts Sink, Swim or Soar Depending on How Well You Satisfy the “Big C”
If you want to turn your prospects into clients, make things easy for them. Law firm consultant Trey Ryder offers 12 smart ways to satisfy the “Big C”--convenience.
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How to Attract Business Clients: Interaction and Persistence Effective at Opening Doors
Marketing to corporations can be difficult. Yet, at one time or another, executives do look for outside legal help. Law firm consultant Trey Ryder offers tips to help you position yourself so business executives seek out your services.
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Design Your Client Agreement as a Legal and Marketing Document
Don’t underestimate the importance of your agreement as both a legal and marketing document. Because if prospects aren’t comfortable with your agreement, they may not sign it. Law firm consultant Trey Ryder offers suggestions on ow to make sure that your written client agreement is a bridge and not a barrier.
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Five Ways to Make Your Client Feel Important
Clients sometimes change law firms simply because they perceive indifference from their lawyers. Learn five valuable ways to maker your client feel valued from law firm consultant Trey Ryder.
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Inserts Prove Profitable at Attracting New Clients; Much Cheaper than Other Methods
Direct mail marketing can help you reach prospects, but the high cost of printing and postage make it expensive. Newspaper inserts can be a cost-effective alternative. Law firm consultant Trey Ryder describes his successes and offers solid tips on marketing with newspaper inserts.
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Alert Prospects, Clients and Referral Sources to Your Successes
Sharing news of your recent successes with those on your mailing list can do many things for your law practice. Law firm consultant Trey Ryder explains why it's a smart idea to keep prospects, clients and referral sources informed.
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What Can You Say in 128 Characters?
In an online banner ad, space is limited. But you can create a surprisingly effective message in only a few lines. For tips on how to get the most out of your online advertising, read these “Eight Simple Rules for Saying More with Less.”
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You Can’t TiVo a Banner Ad
TiVo and other “DVR” devices are changing the way people watch television—and sharply reducing the number of commercials they see. Meanwhile, banner advertising on the Internet is experiencing dramatic growth. Where’s the right place to put your law firm’s marketing dollars?
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